Whether you operate a storefront business or an online-only business, looking for new ways to advertise your business online is likely on your radar. There are many ways you can advertise your business by adding features to your website that will encourage more sales, purchasing ad space, and investing in targeted ad campaigns. Below are some of the most popular types of online advertising available to you.
Banner ads are a popular selection that can be placed in online publications or purchased as ad space on websites. When selecting the ideal place to purchase a banner ad, inquire about the traffic the website or online publication receives. Also ensure that their target audience is in line with your target audience. Banners can be made in all different shapes and sizes; generally, the larger the banner, the larger your investment.
Pop-up ads are also another popular choice, but come with some pros and cons. Pop-up ads can be placed so that each time someone visits your website, or the website where you have purchased you a pop-up, your ad will appear and will only direct the visitor to their destination once they click the “exit” box. While properly placed pop-up ads can be highly effective, many individuals use pop-up blockers on their web browsers. Many users are also so immune to pop-ups that they exit the screen without giving the ad a second thought.
Pay-per-click ad campaigns are versatile and can be utilized to direct leads back to a landing page, ad, or directly to your website. The success of a pay-per-click ad is dependent upon researching and testing keywords that will drive more traffic to your sales site. One of the traits that make pay-per-click ads so desirable is that they are available in a variety of price points.
Social Media Advertising
Even if you are active on social media platforms, you can drastically increase your leads by investing in social media advertising. Not all social media platforms make advertising available to their clients, but many of them do. This could come in the form of pay-per-click ads, buttons, or banners.
Another way to get your name out there is to participate in content marketing on blogs and websites other than your own. You can purchase space to post sales content in online publications. Content marketing could be anything from guest blogging, press releases, or writing an article showcasing your business and products. For content marketing to be effective, it needs to add value and be on a site that excels at driving external traffic.
A new type of advertising has been born out of the ability to use smart phones and mobile electronic devices to surf the internet. Mobile ads are designed to be responsive and well laid-out in an easy-to-read manner on the narrow screens of mobile devices. Mobile ads are one of the newest forms of online advertising and are sure to evolve.
When exploring your advertising options, you may find that some of the options mentioned above work better for you than others. The key to internet advertising success is identifying your target audience, researching keywords, and analyzing results to see what is effective and what has room for growth.