Nowadays, modern people cannot imagine their lives without the Internet. Therefore, every self-respecting company or businessman has a website that presents products and services at the World Wide Web. What is the role of a web site design in company’s online image? The role of web design is difficult to overestimate. Beautiful and unique web site is first of all an indication of company’s reliability and prosperity. That is why, you should entrust the creation of your web site design only to professional designers and programmers.
Web design is the initial step of a website development. It is a web designer, who creates the basis of the future site, which includes the design of web page logical structure, the choice of the most convenient way to present information, and of course, the web designer creates a decorative appearance of a web project. The stage of a web design creation is, without exaggeration, the most responsible stage of the web site development. Website design can be compared to the book cover. The cover of the book helps person make the first impression and opinion about its content. The same situation is observed in the field of web design, professional in this area can create a web design that will be in harmony with the theme of the site, and still have a user-friendly logical structure of pages.
The main part of the web design is information architecture. The term architecture describes the main task of a web design in the best way. The main objective of an architecture is to develop the building, so that it performed its functions (residential, industrial, office space, etc.) and the main goal of a web design is to create a web site able to perform its functions – inform, advertise and sell. The main purpose of any corporate website is to attract potential clients, customers, and partners. The design of such resources should attract attention, advertise services and goods. Such sites are more expensive, they are developed by serious professionals, who get a huge fees for their work. Sophisticated, original design speaks for itself. If the company is willing to spend a fortune on a development of a corporate web site, this means it values its image, cares about the reputation and is ready to provide customers with the quality service.
Even if a corporate web site with a simple design hold high positions in the search results, it doesn’t mean that it will work effectively to attract customers, as there is no guarantee that the target audience will like this site. At the same time, a more solid web site design will attract more customers, even not being a leader in search engine results. Here the aspects of a human psychology come into effect, when a more expensive perceived as the one with the better quality. Usually, a potential customer pays attention to two factors, when purchasing the product or service online. First is the company’s experience on the market and second – the style of the corporate web site.