In order to achieve a top position in search engines, SEO people are doing their best to focus on every aspect of a website like content writing, website design, developing the structure of URLs, and much more. If you are not doing well in designing the domain or structure of URLs, you will not able to reach high rankings in search engines.
These are Some of the SEO Practices for Structuring URLs
The URL Must be a More Readable Form
It’s not easy to maintain each URL in a clean format, but we should not make it more complicated for the reader to read it. The URL must be in a readable form so it’s easy for users to search the website easily. If URL only is complicated then it’s not easy for us to make more visitors to our website. The URL must be human-friendly, no one will waste time remembering the URL. Many SEO services companies follow the same rules to structure the URL.
Including Keyword in The URL
If we include the keyword in the URL then it’s easy for us to grab traffic easily. As URLs are copied and posted regularly, then by this technique, it will automatically gain traffic as keyword is the more catchy word for the human to read. Many professional SEO companies are following the same technique for increasing the ranking of their website.
Better to Use Dashes than Underscore
If we use dashes in the keywords it will take two words on either side of the dashes as two different words. If we use underscores in the keyword it will take it as a single word and provide a search for the entire word as a single word.
URLs are Case Sensitive
It’s better to design URLs in lower case letters because most of them use lower case letters for queries. It shows different results in upper and lower case letters and this leads to duplicate content issues so make sure before designing your URL either in upper case or lower case letters.
Spammy Detection of your URL
If you want to know whether your URL is spammy then it can be easily found by placing your URL in the SEO MOZ URL detection tool. It will detect
- Depths of subdomain
- Length of domain
- Spammy words
The URL Must not End with a “.exe” Extension
If you end your URL with a “.exe” extension it might not be crawled by Google so check before ending your URL.
Length of URL
Always try to make your URL structure below 60 characters because it’s easy for you to copy and paste. Sharing your URL will be easy on social media and adding a URL is also becoming an easy task. It will bring some benefits for the website to get traffic.
The Title should Match the URL
It’s good to make your URL in such a way as its words should include in the title/Headlines. It will be good if what they need will get from URL to tiles/headlines on the website.
By following the above facts, we can increase the traffic by use of URL structure.