As we head into the final quarter of 2013, it is important to consider new ways to boost our traffic to meet critical end-of-year advertisement goals. By continuing to make your small business marketing methodology and outputs more appealing and accessible to a wider customer base, you can bolster your company’s reputation in order to make your business stand out from the crowd as the year comes to a close. Innovation within your marketing will help you to reach more potentially-paying customers. These efforts need not be costly, but they will certainly require an investment of time and energy on behalf of your small business staff over the coming months.
Revamping your Company Image
They say that a picture is worth a thousand words – if so, what do your current website design and company logo tell your potential customers about your business? The fall quarter is a fantastic time to reconsider the way you present your company’s image to the world, as many public relations and design companies offer deep discounts on their creative services in order to meet their annual quotas. A fresh look for your company helps to solidify your company’s reputation and purpose, and can facilitate navigation of your small business website for your new customers. Plus, a fantastic design might garner you some additional buzz in the blogosphere – potentially bringing your site up a few notches on Google Search Results pages. Apply these same principles of design to your Facebook, Twitter, and other social media pages. Make sure that your logos are consistent with your “analog” marketing methods as well, by redesigning your company business cards and updating your company correspondence templates.
Strategic Link Renaming: Tedious Project that is Worth the Effort
Though it may be incredibly time consuming, one fantastic way to drive more traffic to your pages is to make sure that your page links are strategically named to include keywords and important themes. While renaming these links, consider shorter names that reference your location or key services, and utilize the keywords that are most common and successful within your Google Analytics search statistics. When taking on this project, consider where your links may be elsewhere online (such as sponsor pages, websites of project partners, or on related industry blogs), and send information listing the new links for your most popular pages. Be sure to strategically name your links going forward, in order to avoid having to complete this tedious task again in the future.
Finding Free Niches on the Web to Occupy
Creating a Wikipedia page for your business is a fantastic way to tell your company’s story and share your company’s accomplishments, however localized or global they might be. A consultant can create the page for you, yet amateurs have also had success in crafting a professional Wikipedia page that generates more buzz about their company. Other niche sites that are related to your market or industry offer space for businesses to create a page that lists their services and information, which can be free or hosted at a low monthly cost. While researching your options, don’t turn down the opportunity to create a Google Business Listing as well – which can help you promote your business towards the top of the search results pages.
Solicit Positive Reviews, Testimonials, and Feedback from Loyal Customers
Nothing sells faster than a positive story: capturing the great experiences that loyal customers have already had with your services and products is a great way to help share your company’s mission and present a positive spin on your work to the world. Customers, ever-wary of purchasing products of low-quality or using poor services, trust the testimonials and reviews that are posted on company websites. Companies looking to boost their traffic and sales should take advantage of this trust by posting, (re)tweeting, and sharing the great feedback that customers have given in the past. For more online marketing ideas, consult with an SEO company who might be able to help you meet your company’s annual traffic and sales goals before 2014 arrives.
