Pinterest is much more than just a place online to show off your collections and favorite photos. Businesses can also make use of this bulletin-board style photo-sharing online social platform that is more popular than ever before. If you’re running a business such as a landscape lighting online shop, here’s some tips for using Pinterest for marketing purposes that can help you keep the customers you already have while gaining new customers on a consistent basis. Follow these tips to be sure you’re making the most of marketing on Pinterest.

Add a Pinterest Button to Your Websites

Of course, you have to let your customers and prospects know you’re on Pinterest. Once you’ve signed up, filled out your profile and added some high quality photos of your led landscape lighting fixtures and other items you sell to your boards, add a Pinterest “Follow” and “Pin It” button to your website. This way, your site visitors can follow you there to see what’s new and “pin” your photos to their Pinterest profiles for their followers to see.

Grow Your Pins and Boards

It’s important that you maintain your boards regularly to keep your presence on Pinterest alive and well. Take time out of your weekly schedule to look through Pinterest to see what’s being pinned by the businesses and individuals you already follow. Then pin the most appropriate and popular pins that have to do with landscape lighting. It’s also important that you add new photos of your products to your boards on a regular basis so people can see that you’re business is thriving and not stagnant. Just be sure that the photos you add are of the best possible quality and do a good of highlighting your products as great photos tend to draw a lot of attention.

Optimize Your Pins by Adding Relevant Keywords

When creating a description for a pin, add keywords that users are likely to use when searching for specific content on Pinterest. If you don’t know what keywords people are using to find products like yours, make use of a free tool like Google’s keyword tool.

Link Back to Your Website and Be Social

If you want to make sure people can find your online landscape lighting shop, add links to your website on your Pinterest profile page. You can take users to a specific page by simply adding the url in the pin description. You also should be social when using Pinterest by connecting, commenting, liking and repining because after all, Pinterest is a social sharing site.


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