With the changes in graphic design increasing and new design techniques being implemented every day, it is difficult to gain an understanding about the effectiveness of a website that one would get designed.
However, to help those in need, here are a few fundamentals that apply to all website designs and each design should be looked at in comparison to these fundamentals.
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All Show And No Go
A great visual website is a really good thing but aesthetics alone to note rope in sales or high conversion rates. The website should be made to be a tour and needs to be as responsive as a great tour guide. The business of the website and the products and services in the website should be made viewable in the same manner as a tour guide would go about explaining a particularly interesting mural.
And being good looking isn’t bad, it should just work in conjunction with intelligence.
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The Conundrum of Redesigning
Anyone looking to improve themselves knows that there are a whole lot of aspects which need to individual improvement. The same applies to web sites as well.
When a graphic designer is approached to try to figure out a way to better the website, they will always say that there are various elements that need to be improved. There may be problems with content as well with copy writing issues requiring entire overhauls and the brand image may be targeting the wrong audience.
The website is part of the bigger picture of a business and a specialist should be brought in to analyze all the elements of a website and pinpoint those elements which need urgent improvement or modification.
There may be nothing fundamentally wrong with a website as well. One may be surprised to find that small tweaks such as a small marketing adjustment can make a lot of difference in conversion rates.
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Bringing in Psychology
The real secret of great websites is how they exploit and understand consumer behavior. The graphic designer has to be aware of how people associate colors, shades and tones and need to understand how color psychology works.
Imagery appeals to individuals in a certain way and certain images appeal to a certain kind of individual. A graphic designer should know how people react to landing up the webpage and assimilating the webpage prima facie.
There are various decisions to take and these can become as detailed as deciding between smooth curves or concentric circles. Choosing between blue or red or trying to draw people to a certain side of the page. Websites can also be emotionally themed to reflect a certain mood or feel which is conducive to the content of the website. Information such as where does the user’s eye go to first and how people generally read a page provides the graphic designer with invaluable information that can be used to make more user-intuitive websites.
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Avoiding High Costs
When figuring out a way of getting your website designed, it is important note to be fazed by the rates that some graphic designers charge. With changes in the time, graphic designers tend to exploit the consumer’s ignorance to overcharge for their services.
Like shopping for anything else, it is important to look for the perfect fit. Visit websites and if you like a certain design, then follow up on the designer. Take quotes and make a lot of contacts in order to get a specific idea about the true cost of services. Make your budget accordingly and have an in depth discussion with the website designer in order to make the webpage in the most cost-effective manner possible.
