Social media networking sites have become a part of our daily lives and there is hardly a computer savvy that does not use some social media sites for connecting with people all over the world.

Particularly popular is Facebook, the darling of the young generation and today it boasts of millions of followers across the globe. People all over the world use it, connect with people from the remotest part of globe and use numerous interesting features offered by the site.

Every Facebook user is given a timeline on their pages and this is used by them and others to post contents. However, until now posting promotional contents on it was not permissible. This prevented many aspirant entrepreneurs from using the Facebook features for promoting their business online.

As one of the trade journals describes, there is big news for aspirant entrepreneurs all over the world. Facebook now allows free promotional postings on timelines. “Huge news for businesses on Facebook! They’ve removed the requirement that all promotions on Facebook be run through an app.”

In the past use of promotions on the competitive as well as the promotions run on the timelines such as “like/comment/share this post for your chance to win” were against the approved guidelines of Facebook. Now that this constraint has been removed and such promotional postings is now permissible under the new regulations introduced by Facebook management.

An interesting fact about Facebook time line is that despite the restrictions imposed by it, companies often used to post promotional posts on the same. Basic reasons for such activities are as stated by one of the reviewers in the following words.

“Timeline competitions are easier to make, simpler to manage, and have more reach!”

While these facilities prompted some companies to use the Timeline for promoting their business there were also many that are law abiding and do not like to use black hat methods for business promotion of any type. Now these law abiding companies will now find it easier to make use of Timeline in Facebook for promotional posts. Many of them are looking forward to running such promotional ventures in near future.

However that is not all about the new features added by Facebook. Another important development is that Storify now supports posting to Facebook pages.

“Storify the service that lets people create stories by collating tweets and other online content, has added two useful features to allow users to add Google+ authorship to their Storify content, and post stories to a Facebook Page”, a report on the development narrates.

Recently a post appeared on the Storify blog that explains in some detail as to how the users of Facebook can calibrate their account. It also details the process of including Google+ authorship among others. In respect of the Facebook use, the blog offers a step-by-step guide for linking with Facebook page. The feature is open to all the Storify users.

Social media like Facebook has millions of followers and has huge potential for business promotion. The recent relaxations in its use could help business houses to make good use of the same and promote their business effectively.

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