Searching a keyword is the area where traffic to your websites depends. Searching a right keyword to your website can make or break your website and it brings high return activities in search marketing field. Getting traffic is not easy task but getting a right traffic is the daunting task. Keyword demand in the Digital marketing changes, so be focus on keyword demand to respond varying marketing conditions and produce product, services and content that website visitors are actually needs.
How can you Identify that your Keyword is Getting Enough Traffic?
First you have to check whether keyword is relevant to your content present in your website, whether visitors are satisfied with content what they searched for and if its bring you all organizational goals then you are using the right keyword. Target on keywords which provides benefit to your competitors Find out whether that keyword providing you good organic result to your website or not. Don’t use technical keywords use keywords which are mostly used by the visitors while searching for product or services which your website is providing. You can get complete data from tools which will provide you the complete information about demanded keywords. You have to use all demanded keyword to optimize your website.
Buy Google adwords test traffic tool to check how it works. Go to exact match in Google adwords point the traffic to the relevant websites. Find the conversion and impression for at least 200-300 keywords. Using that information find which keyword is in more demand. Digital marketing company uses many tools for their keyword search and finding out the traffic for each keyword.
Keywords are Three Types
- Explicit keyword
Keyword which directly describe about the product
- Problems keyword
Describe the conditions a product can solve
- Symptoms keyword
- Product names and numbers
It’s an actual product name and number
Before choosing your keyword you must have detailed information about your product or services. If you know what your product can provide, how it can help people to solve their queries, what you can provide better than your competitors, why people have to choose your product or services. Having this information is enough to choose right keyword for your website without using any tool.
Keyword with high demand will bring only 30% of searches on the web about 70% of the searches depends on long tail keywords and the chances of converting those visitors to customers are more when compared with an ordinary keyword.
Resources for your Keyword
- Microsoft Bing Ads Intelligence
- Google Trends
- Google AdWords Keyword Planner Tool
Google adword tool provide you with competition, local monthly searches and global monthly searches table to determine keyword demand and its volume data. Keyword difficulty is the other point where you have to focus while targeting a keyword. Many professional SEO companies will focus on this point while searching for their keyword.
Above described information helps you for searching a right keyword for your website.