Benefits Of A Responsive Website Design

When the internet was booming, websites were simple, clean cut and very grid-like. In recent years, websites have gone from being bland and spacey, to vibrant and user-friendly. If you have a business in the last 10 years, then you better make your website mobile-friendly. Most people do not even use their laptops and their first and quickest option is their phone. The term Responsive website design means the structure is based off of the browser and device used to visit them. Only website must be designed, but can change with the platform.

More than half of the world owns a mobile phone. That means that five billion of the total population.  Companies would not be able to keep up with the mobile site demand that is happening right now. A small amount of websites are optimized for mobile devices and if you chose to invest in responsive web design, your company will go far.

With Search Engine Optimization (SEO) being a necessity for all companies, being able to have a unified website helps your strategy. You do not have to worry about having multiple URLs and different websites, which is confusing. Instead of chasing away business and potential clients with your multiple website names, you can just condense to one and make it popular on sites like Google, using your SEO strategy.

Some websites still give you the option, when using your mobile device, to go to “full site” when you go to the URL, but that just means more navigation and waiting. If the site is just compressed to sit the mobile device screen and the same options are available universally, then user satisfaction will be higher. The days of old “full site” links will be gone if you have a universal platform for your website.

Website design is not cheap. Those who want their own website and want to copyright it have to by the domain name so they can be completely individualized. If you have multiple website designs for each device, then you are forking up money for each and that can get extremely expensive.  The more cost efficient option is a universal design, which not only helps with less pay out, but also helps build your brand and logo because it is the same on each platform.

Like search engine optimization, the term analytics is very important to digital companies. Analytics means the data found from users and visitors can be seen by the website owners. It is easier to keep track of development and traffic when you don’t have to check the amount of traffic on different sites. There are hundreds of website development companies that are available for site building, SEO, analytics and the universal platform.

Author Bio: PTS Multimedia is a website design company that builds responsive websites. We also provide full inbound marketing strategies that are tailored to your business to increase conversion and traffic on your website.