Promotion is a big part of making your business known to a wider audience and gaining the trust of potential clients. You need to spread the word about all the good services you provide or the affordable prices of your high-quality products.
Brand recognition is what you are gunning for, so you want to make your company visible to the modern shopper. Online businesses in particular are in a dire need of internet promotion and good marketing strategies. A good place to start your marketing campaign is one of the popular social media networks. Facebook is a very easy platform to use, and is therefore very popular with a lot of people. It is a good place to promote your business since the users come from all walks of life, so you are targeting as large of an audience as you can.
Facebook is notorious for its constant evolution, so you might need to revisit your approach as the site changes its layout and the various options it offers its users. You can’t have a personal page where you try to shoehorn in some articles and pictures that relate to your business. Your business won’t make it too far if all you do is spam your friends with information on your business. There is a right way to go about this, and Facebook is quite accommodating when it comes to creating business related pages. Here is a quick breakdown of the necessary steps you need to take.
Create a dedicated page for your business
Once upon a time people where very fond of creating general purpose pages known as groups on Facebook, but nowadays you have a multitude of options that relate to your specific needs. You can select between a local business, a company or even products you wish to create a profile for. You will need to add a picture of your company logo and some basic information for a start. Once you get started there are many options you can work with. Customizable settings include:
1) Your settings
You will be able to choose whether you want to use Facebook logged in as your standard personal account or as the company account. It is easy enough to switch between the two, so you don’t have to mix your work with your personal life.
Some companies will deal with products and materials that might be age restricted (i.e. guns or alcohol) so they can use the age restriction options to make sure they only get the audience they are legally allowed to promote their services to.
Other useful options the profanity blocklist, which will help to further exclude undesirable customers from your business page, and the ability to regulate who can and can’t add posts, pictures and videos to your wall. Under basic information you will be able to provide a link to your official website, your phone and address, a short description and additional notable facts like the date when the company was founded, any awards that the company has won and listing your main products. To check how this works on real business example, visit volkswagen parts official Facebook page here.
Spend some time fine tuning your page
There are other useful options you can use to set up your page just the way you like it. Options like social plugins, where you can add various functions. You can have people like your page, but there is also the option to let them send the content of your page to their friends and spread the word, recommendations of pages on your site the user might like and a grouping of pictures of the people that have like your page. These options help give people a more interactive experience and the social component that is the main reason they are on Facebook in the first place. You also have the “Advertise on Facebook” option which helps you with getting more likes or promoting your page posts. Feel free to look around and tweak all the little settings available to you so that your fans can get the most of your page.
Some last minute advice
Once your page is set up and you have done everything you can to make it accessible to the wider Facebook community, you will want to keep the people updated on any new developments in your company or on your official website. Provide useful information and visit the comments section for some user feedback, but don’t forget to answer people’s questions and report the trolls. If people like what they see, information on your company will spread by word of mouth very quickly, making it easier than ever to get a lot of people interested in what you have to offer.