Starting a Succesful Online Store in 2013

It is sure a very tempting and profitable idea to start an online store, for some product that you think it is in demand today.  The reasons you might be thinking of why you would start an online store are:

  • Online stores are much easier to maintain ( most of them work with no intervention or need to be taken care of )
  • You can change your store’s look to the users demands
  • You can add products much faster and cheaper
  • You can reach much more people online than in real life via word by mouth or ambulant marketing
  • Much more cost-effective and profitable than real life stores, because it is easily reachable
  • Will win you the reputation of a modern business

And much more of them that i can not think of right now because i am tired. But i have friends who have started, for example a cheap iPhone 5 store. The official price for the iPhone is 500 euros but they are selling them for 300 and are making heavy money out of it. If some small guys can do that money, why should not you? As usual, internet offers us an opportunity that we can not pass so we will build our own succesful online store :).

So, the steps to creating your own succesful online store, here are them:

1 – Decide your Product

Or your product category. It would take a lot of work to open yourself a general store now (because most people don’t accept general stores lacking something and we will not be able to deal with all those suppliers out there right now either. ). I would go for technological products (because there is always a new and shiny one people want to buy to look better than their friends). A category can be, for example, technology.

2 – Give your online nice clothes

Finding your website a nice template is a good start. Choose the best template that will give the feeling of your store (for example a technology template for your technology store, or a beautiful design theme for your women articles store. Whatever the main product you are selling, your website should be easily navigable, look impressive ( statistics say that a good-themed website gets more popularity than a website that is only functional ). You can find loads of them for your preffered e-commerce script at both Theme Forest and Theme Vault websites. The trick here is to find yourself one of those HTML5 responsive eCommerce themes to make the competition look outdated next to your online store.

 

3 – Make yourself heard 

The last part of this is making yourself heard. If you are not good at online marketing, simply find yourself an internet marketer and a SEO expert. You have a high need online to get your voice heard by others. You need to get your website on social networks, get backlinks from reputable websites that already sell what you say, get good reviews about your website, and generally do a good promotion of your website.

Taking all these steps are enough to get you up and running with your new online store. See you in the next article!