All the good marketers out there know that, in order to be able to promote the stuff you need to promote without being considered spam or annoying, you need to build yourself an online social circle, that loves and respects you. Today we are going to get through the steps of building the perfect social circle in your preffered social network.
Firstly, you have the main options like Facebook, Twitter and LinkedIn. Then you have the secondary group (funny picture websites, video sharing websites, and as the last in our list, Q & A Websites.
These websites got much more traffic going for them, and being a member then building yourself a big, rich social circle is a good way to increase your chances of getting some good leads. Do not present yourself as an online marketer though, because people on social networks associate it with spammers.
The reason we are building a social circle before starting your marketing campaign is that we want the users of that social network, that we want to promote our products in, to first trust us as a correct source of information, and accept us as a part of their group. You have to realize that you are meeting real life people and need to cather to their customs.
So the first step of getting yourself a good online social circle is:
1 – Contribute yourself first
Post some funny content of your own. You were browsing on the Internet and cracked up at something that you found amazingly funny? Well, share it so other people laugh at it too! Is the circle that you are trying to get in got a culture of their own? Well, the smart move here would be to show them that you accept their culture by posting something similar. The people will see that you are sailing on the same boat as them and will be more fond you. Statistics show that people like people that are similar to them more than the people who arent much so. What we are trying to achieve here is to fit in and have the people accept us as a part of them!
2 – Make your circle feel understood
Speaking of fitting in, humans have a natural need to be accepted by the others, so let people dump their troubles on you. You do not have to read what they say, just let them dump their funny stories, sad ones etc.
A good way of doing it is to open a Facebook group, that relates to what they do. Romanian Facebook Page “Curva e curva pana moare” is able to promote lots of links daily by cathering to the emotional needs of mysoginistic men who feel a need to complain about women. They gather the attention of these man and promote products unrelated to the topic of the group and they make a lot of money because they have companies wanting to promote their links and products on their page.
So these are the step to build your own online circle, thanks for the read and see you soon!