Website Applications Improved Through The Cloud

Having fast application speeds isn’t just a bonus for today’s customer—it’s absolutely vital. Customers expect your applications to perform at a level that’s comparable to what they’re used to. If yours don’t meet their expectations, they can easily find an alternative that does. Taking advantage of the cloud is one affordable solution that small businesses have embraced to improve Web applications and step ahead of the competition.

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How it Works

For those who don’t know much about the technology involved, it’s worth offering a brief explanation of exactly how cloud computing functions. Local, in-house computers no longer have to be your sole operation systems. With the cloud, an entire network of computers orchestrates the running of your applications, offering better reliability and speed. The user only needs the cloud computing system’s interface software, typically just a Web browser, and your cloud’s network handles everything from there.

Benefits for your Brand

Businesses often forget that their brand image doesn’t just stop at the marketing campaign. One of the best ways to attract and maintain customers is by simply offering good service. Of course, this alone isn’t exactly the best business strategy, but service can often speak louder than social media. Faster services equal a positive brand image and sends the message that your company is innovative and on the cutting edge of modern technology.

What about Security?

With headlines about hacking and information lost due to server failures, it would be negligent not to ask questions about the security of cloud computing. According to CTO and cloud expert David Grimes, “Cloud computing is as secure as other forms of computing.” Cloud systems can be both public and private configurations, the latter of which eliminates many questions about security. They also offer security in the nature of their construction. If a physical computer fails, the virtual machine can automatically restart on another physical computer within a short time frame. This ensures resilience and reliable access to your important information.

Ahead of the Game

PC Mag contributor Samara Lynn claims it’s a myth that small businesses are flocking to the cloud. She cites a business survey conducted by Brother that revealed 42 percent of small business owners aren’t using the cloud for their business. Of course, this also means that the majority of small business owners are, in fact, using the cloud, just not for that specific purpose. However, adapting to this trend would put your business further ahead of the substantial 42 percent that simply makes do without the cloud. Since customers expect faster, better and more reliable services, this could give you a significant edge over the competition.

Taking Advantage of the Improvements

With its ongoing acceptance throughout the IT community, cloud computing is on its way to being the undisputed champion of today’s computing systems. Cloud databases offer efficiency that can’t be beat and at a cost that’s viable for small businesses on a budget. Because technology evolves at such a fast rate, it’s especially important not to delay when keeping up with new trends. Innovation often works by building off of the inventions and technologies of the past, so keeping up with current tech developments ensures a smoother transition into future progress.